Module 1 – Preparation – full day
Introduction to the Luxury market via Zoom
1.5 hour initial consultation & training on the Australian luxury experience market
Visit preparation
Destination analysis
Competitor analysis

Module 2 – Test (In-person onsite )
Test out current experience

Module 3 – People (In-person onsite – half day)
Interview key staff for insights
Premium service level basics

Module 4 – Create (In-person onsite – half day)
Brainstorm ideas – 5 Ps
Reality check ideas – rough planning
Experience creation check list

Homework for Tour Operator
Set up experience

Module 5 – Follow up via Zoom – half day
Review & refine step by step (including MODs)

(Optional) – Follow up onsite
Test out new premium experience
Provide feedback